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Research Services
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click here for reviews of Hy's new ethnography book
click here for reviews of Hy's qualitative methods book
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QualiData serves clients throughout the U.S. and internationally through offices located in New York and San Francisco.
Applications
- Marketing Strategy
- Branding
- New Product Innovation
- Concept & Copy Strategy
- Positioning
- Communications Strategies
- Competitive Intelligence
- Usability
- Customer Insights
- Fuzzy Front-end Learnings
Methods
- Ethnography
- Brainstorming and Ideation
- Creative Problem Solving
- Depth Interviews
- Focus Groups
- Semiotic Analysis
- Narrative Analysis
- Extended Creativity Sessions
- On-line and Telephone Surveys
Every QualiData study is designed to address our client's business objectives. All work is managed by the firm's Principals and data analysis is handled by in-house teams. Findings are always delivered quickly in actionable and easy-to-read formats.
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