QualiData Industry Insights v Research Services Bios Recent Studies Ethnography FAQs --> QualiData Bookstore Links click here for reviews of Hy's new ethnography book click here for reviews of Hy's qualitative methods book			Marketing and Strategic Planning and Monographs Click on any highlighted book and you will be linked to Amazon.com where you can order your selected titles online. Bishop, Bill, Global Marketing for the Digital Age. Chicago: American Marketing Association, 1999. Dutka, Alan, Competitive Intelligence for the Competitive Edge. Chicago: American Marketing Association, 1999. Hiam, Alexander, The Vest-Pocket Marketer: Classic Marketing Tools for Executives. Englewood Cliffs: Prentice-Hall, 1991. Kotler, Philip, Marketing Management: Analysis, Planning and Control, Fifth Edition. Englewood Cliffs: Prentice-Hall, 1984. Kuczmarkski, Thomas D., Innovation: Leadership Strategies for the Competitive Edge. Chicago: American Marketing Association, 1996. Levitt, Theodore, The Marketing Imagination. New York: Free Press, 1983. Meyers, James H., Segmentation and Positioning for Strategic Marketing Decisions. Chicago: American Marketing Association, 1996. Patrick, Jerry, How to Develop Successful New Products. Chicago: American Marketing Association, 1997. Sheth, Jagdish N., Winning Back Your Market: The Inside Stories of the Companies that Did It. New York:Wiley, 1985. Focus Groups Ethnography Qualitative Research, General Theoretical Perspectives on Qualitative Research Automated Qualitative Analysis Software and Guides Marketing Research, General Case Studies and Monographs Special Skills and Techniques Marketing and Strategic Planning and Monographs Back to the bookstore
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