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Qualitative Research, General

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Bogdan, Robert and Steven J. Taylor, Introduction to Qualitative Research Methods: A Phenomenological Approach to the Social Sciences. John Wiley & Sons, 1975.
Crabtree, Benjamin F. and William L. Miller, Doing Qualitative Research, Second Edition. London: Sage, 1999
Creswell, John W., Qualitative Inquiry and Research Design: Choosing Among Five Traditions. Thousand Oaks: Sage, 1998.
Denzin, Norman, The Research Act. Chicago: Aldine, 1970.
Denzin, Norman K. and Yvonna S. Lincoln, editors, Handbook of Qualitative Research. Thousand Oaks: Sage, 1994.
Douglas, Jack D., Investigative Social Research. Beverly Hills: Sage, 1976.
Douglas, Jack D., Understanding Everyday Life. Chicago: Al-dine, 1970.
Flick, Uwe, An Introduction to Qualitative Research. London: Sage, 1998.
ESOMAR, Fit for the Global Future: New Approaches in Marketing, Advertising and Market Research in Response to a Changing Business Environment. ESOMAR Publication Series - Volume 215, July 1997.
Filstead, William, Qualitative Methodology: Firsthand Involvement With the Social World. Chicago: Markham, 1970.
Glaser, Barney G. and Anselm L. Strauss, The Discovery of Grounded Theory: Strategies for Qualitative Research. Chicago: Aldine-Atherton, 1967.
Hirschmann, Elizabeth C., editor, Interpretive Consumer Research. Provo, UT: Association for Consumer Research, 1989.
Janesick, Valerie J., "Stretching" Exercises for Qualitative Researchers. Thousand Oaks: Sage, 1998.
Kirk, Jerome and Marc L. Miller, Reliability and Validity in Qualitative Research. Sage University Paper Series on Qualitative Research Methods, Volume 1. Beverly Hills: Sage, 1985.
Lazarsfeld, Paul, Qualitative Analysis: Historical and Critical Essays. Boston: Allyn and Bacon, 1972.
Lofland, John, Analyzing Social Settings. Belmont, CA: Wadsworth, 1973.
Lofland, John, Doing Social Life: The Qualitative Analysis of Human Interaction in Natural Settings. New York: Wiley, 1976.
Marshall, Catherine and Gretchen B. Rossman, Designing Qualitative Research, Third Edition. London: Sage, 1999.
Miles, Matthew B. and A. Michael Huberman, Qualitative Data Analysis: A Sourcebook of New Methods. Beverly Hills: Sage, 1980.
Patton, Michael Quinn, Qualitative Evaluation Methods. Beverly Hills: Sage, 1980.
Sampson, Peter, ed., Qualitative Research ­ Through a Looking Glass. Amsterdam: ESOMAR (European Society for Opinion and Marketing Research, 1999.
Schwandt, Thomas A., Qualitative Inquiry: A Dictionary of Terms. Thousand Oaks: Sage, 1997
Strauss, Anselm and Juliet Corbin, Basics of Qualitative Research: Grounded Theory Procedures and Techniques. Newberry Park: Sage, 1990.
Wax, Rosalie H., Doing Fieldwork: Warnings and Advice. Chicago: University of Chicago, 1971.
Focus Groups
Ethnography
Qualitative Research, General
Theoretical Perspectives on Qualitative Research
Automated Qualitative Analysis Software and Guides
Marketing Research, General
Case Studies and Monographs
Special Skills and Techniques
Marketing and Strategic Planning and Monographs


 

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