QualiData Bookstore
"We chose Qualitative Market Research: A Comprehensive Guide as the supplemental text for the Master Moderator Certificate Program at RIVA because of its:
Broad perspective on qualitative research as used in the marketing industry;
Resource capabilities with its detailed Table of Contents and excellent Index;
Balanced approach and offering multiple views and practices"
- H .Grace Fuller, Executive Director,
RIVA Training Institute
RIVA Training Institute
The book is at once a complete resource and a fundamental, yet creative cookbook. Mariampolski's work explains the the considerations for using the various forms of qualitative studies - from in-depth interviews, dyads and triads, to focus groups and creative ideation sessions... He then offers detailed suggestions on how to effectively set up each particular type of project...He leaves no stone unturned, addressing all of the nitty gritty pieces and parts that only a highly skilled practioner would know."
- Sharon Livingston, Ph.D.
Book Review, Journal of Advertising Research
Book Review, Journal of Advertising Research
"Qualitative Market Research by Hy Mariampolski, seems to have the answer to just about any question one could raise about focus groups or the art of moderation. Seemingly every aspect of qualitative is covered, and a helpful appendix features reference material such as sample screeners, project briefs, discussion and observation guides and a moderator evaluation form... Throughout the book, buyers/users of research will find information that will help them get more out of the research they're buying."
- Joseph Rydholm, Editor
Quirk's Market Research Review
Quirk's Market Research Review
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Ethnography
Qualitative Research, General
Theoretical Perspectives on Qualitative Research
Automated Qualitative Analysis Software and Guides
Marketing Research, General
Case Studies and Monographs
Special Skills and Techniques
Marketing and Strategic Planning and Monographs
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 info@qualidataresearch.com 718.499.4690 (New York Office) 415.284.0422 (San Francisco Office) |