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HY MARIAMPOLSKI, Hy Mariampolski, Ph.D. Managing Director of QualiData Research Inc., is an internationally recognized marketing research consultant. His client industry experience includes technology, health care, pharmaceuticals, financial and professional services, retailing, consumer products, publishing/media, and not-for-profit organizations.

A pioneer in the application of ethnographic methods for marketing research, Hy is the author of numerous articles on the subject. He also lectures extensively and leads worldwide training workshops on the "how-tos" of conducting ethnographies. Recently, he has conducted ethnographic methods training in the U.S., Australia, New Zealand, Singapore , South Africa and Portugal.

Hy is the author the newly published book, Qualitative Market Research: A Comprehensive Guide, (Sage Publications, 2001). Written for practitioners and corporate research managers, the book benchmarks the conduct of research projects from start to finish. He is also author of the forthcoming book, Ethnography for Marketers.

He received the Market Research Association's 1990 Annual Literary Award for his article "Focus Groups on Sensitive Topics: How to Get Subjects to Open Up and Feel Good About Telling the Truth." He is a member of the Board of Directors and Past President of the Qualitative Research Consultants Association (QRCA) of which he is also a founding member. Hy serves as a member of the Board of Advisors of the Masters of Market Research program at the University of Georgia. Hy Mariampolski earned his Ph.D. at Purdue University with a specialization in community studies and sociological research methods.
SHARON WOLF, M.A., M.S, Managing Director, is an internationally recognized qualitative marketing research consultant specializing in the areas of brand, new product development, and communications strategies. Her sector experience includes consumer products, financial and professional services, electronic media, advertising, and arts and culture organizations.

Prior to joining QualiData Research Inc. in 1987, Sharon served as National Marketing Director at Spicer & Oppenheim. She also served as Manager, New Products and Services and as Manager, Market Planning at the international accounting and consulting firm of Deloitte & Touche. Previously, she developed marketing communications programs for Marsh and McLennan, Inc., global insurance brokers.

Sharon Wolf serves as Editor-in-Chief of QRCA's Views, a quarterly magazine for the qualitative marketing research community. Recently, she served as Program Chair for ESOMAR's 2002 Global Qualitative Conference, "Qualitative Ascending: Harnessing the Value of Qualitative Research." Sharon has also held leadership positions for the American Marketing Association's New York and San Francisco chapters and for Women in Communications, Inc. She holds a M.A. in Literature from Purdue Univerisity and a M.S. in Counseling Psychology from Kansas State University.


 

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